Our customers tell us that there are 3 “hidden cost” areas that direct mailers often fail to account for: If you’re not careful, the things that you didn’t even consider can be the most costly part of putting together a direct mail campaign. Hidden Direct Mail Costs Can Be Lurking Behind The ScenesĪt the end of the day, the biggest costs can be items that are left out of the proposals you receive from direct mail vendors.
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